OLIVIA RODRIGO

Create an animated poster triggered by Artivive

After releasing her debut album in May 2021, Olivia Rodrigo has found herself as one of the most successful female artists in the music industry today. This project set out to promote her first world tour “SOUR”. The poster calls on elements from Rodrigo’s first albums’ [SOUR] brand identity and takes inspiration from 90s and Y2K music posters. Scan the QR code using the app “Artivive” and watch the poster come to life. The animation is a continuation of the retro style using video elements from Olivia Rodrigo, Holly Humberston, and Gracie Abrams’ live performances.